The 48hrs in the tech world have been rocked by shocking news of epic proportions, which is the confirmed purchase of LinkedIn by Microsoft. This news has drawn a stream of varied feedback worldwide, ranging from perception that Microsoft wasted money to interesting suggestions like, a possible Office365 for LinkedIn service come soon. Whatever opinions we may have of this development, the reason why Microsoft is purchasing LinkedIn is very simple.
This new deal means Microsoft can embed LinkedIn with Skype, its email system and other Microsoft enterprise products so that, in the words of one Silicon Valley expert, it will be able ‘to recreate the connective tissue for enterprises.’
“The LinkedIn team has grown a fantastic business centered on connecting the world’s professionals,” Microsoft CEO Satya Nadella said. “Together we can accelerate the growth of LinkedIn, as well as Microsoft Office 365 and Dynamics as we seek to empower every person and organization on the planet.”
When you hear such commentary on the Microsoft LinkedIn deal, it becomes pretty clear what path Microsoft is taking as it’s expanding its cloud based offering to the enterprise. The fortunes of Microsoft have to a large extend been driven by the products it offers to enterprise customers, both large and small. Based on this thought, it’s pretty clear to see that going forward, on the back on the LinkedIn purchase Microsoft will become a dominant player in the enterprise in providing solutions that can help teams to become more productive and reach new markets using pervasive cloud technologies.
I’m perssonally excited about the Microsoft LinkedIn deal, and I’m confident that Microsoft will continue to empower businesses and organizations to achieve more as I have witnessed far too many organizations that have broken processes and systems that can be fixed by already existing Microsoft technologies. Cheers to Microsoft!