Microsoft Sells-Off Nokia Feature Phone Business

Android Coming To Nokia Devices

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In industry news that is nothing less than show-stopping, Microsoft has agreed to sell-off its Nokia phone business to a newly formed company called HMD global, a subsidiary of Taiwan – based Foxconn Technology Group. This transaction is designed to bring back the Nokia brand to global markets in a new way, as the brand had  largely decimated under Microsoft’s stewardship, as Microsoft was working hard to build it’s Windows Phone business. This is big news, not only for consumers around the world, who love the Nokia brand, but also for mobile app Developers world-wide.

The announcement of Nokia feature phone business by Microsoft, surprisingly did not make global news headlines. In part this is because Nokia’s feature phone business has been profitably mostly in emerging markets like Greater Asia, Africa and the Middle East, therefore has much less influence in Western nations. Nokia almost single-handedly brought mobile connectivity to many part of Africa before the smartphone era emerged in the early 2000s.

As part of this transaction which will see the Microsoft feature phone business being owned by HMD global, Nokia has announced that HMD’s new smartphone and tablet portfolio will be based on Android, uniting one of the world’s iconic mobile brands with the leading mobile operating system and app development community. This is interesting news, as this means that we are soon going to see Android powered Nokia devices being introduced to the market, further entrenching the Android platform as the single most important mobile phone operating system worldwide.

This is important strategic news for Mobile App Developers worldwide who need to make further investments in building more Android apps in-order to meet the new global demand that’s coming due to an increased Android user base, especially in emerging markets around the world. I’m personally excited that Nokia branded phones are coming back and that the Nokia brand is now here to stay, and I have personally experienced the impact of the convenience that feature phones bring in low-resource communities in Sub-Saharan Africa. I carry on me everyday, 2 Nokia feature phones + 1 high-end Samsung smartphone . . .so I guess you now see where I’m coming from!

 

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