Horn Your Skills To Become A Leading Expert In Your Field
Job-hopping is a huge characteristic of the South African corporate culture. Most statistics show that a significant amount of South Africans stay on a job for 2 years before joining the next companies. There is a dire need for more experts to horn their skills for the greater benefit of corporate South Africa and beyond. How you become an expert in your chosen field or calling? Here are 10 steps to follow in 2016 and beyond.
1. Identify your skill.
When you know your skills and capabilities, it is easier to position yourself as an expert. What are your skills, experience, and knowledge?
2. Find your voice.
Create a website, define a target audience, and begin speaking from your experience. Let people find out what you know and what you stand for. Having a voice builds your authority and allows others to find you online.
3. Maintain your credibility.
Define what you know and draw a line. With your reputation at stake, this is not a time to practice “fake it till you make it.” As you progress, remember that what is most important is to maintain your credibility and your reputation.
4. Network generously.
The real currency of networking is not about getting; it is about giving. It is about being generous with those you meet and sharing what you have to offer. Networking is what will get you introduced; generosity is what will make a connection.
5. Speak up everywhere you go.
A great way to be acknowledged as an expert is to apply to a conference and get booked to speak. Speaking engagements are a great way to reach your audience and build your credibility. Find professional associations or company boards or town hall meetings. Are there classes you can teach, either in a noncredit program or a traditional academic program? When people start calling you to speak about your what you know, you have become an expert.
6. Develop a blog.
Blogging provides you with a potential worldwide audience, and showcases your subject-matter expertise as well as your abilities as a writer. The key to writing a successful blog post is to keep the information useful and highly relevant, and to put out value articles frequently. Remember, you want people to see you as a resource, so provide the best information possible.
7. Become the source.
Journalists and writers are always looking for experts that they can quote in their articles. Such experts are often interviewed in news bulletins as analysts who give their opinions on important issues. Connect with these journalists and expand your influence.
8. Produce something.
Produce your own informational pieces such as books, e-books, or monthly newsletters. You can also create learning platforms with webinars, podcasts, or online videos to promote your services. You can then feature these products on your website or blog, or give them away when people enquire about your products.
9. Make use of social networking.
Social platforms are important to getting your expertise out. Be active on all social media platforms, such as LinkedIn, Twitter, Instagram, and Facebook. Use your expertise to add value when you can.
10. Help others along the way.
You can also develop your reputation as an expert by using your knowledge and expertise to help others. Signing on to skill share is a great way to become acknowledged as an expert in your field.
You too can become an expert, following these ten steps will set you to on the right path to becoming an expert in your chosen field. Great careers can be built by creating an audience and a network that depends on your leadership, guidance and advise. That’s the mark of a true expert.