Mobile App Development : The Basics


We are in a mobile-first, cloud first era, as famously declared by Microsoft CEO Satya Nadella. It is therefore critical for every organization to have a mobile app development strategy. When developing your mobile app there are several methods you can use. These methods include native, web apps, and cross-platform development. Careful planning is required to follow the right path.

Native Apps

The best, yet more difficult way to develop a mobile app is to go native. The native development process involves writing the application in the desired program’s native language, such as Object-C (SWIFT) on iOS, which is them compiled into machine code. The main advantage of developing a native application over hybrid is the performance gained by utilizing hardware and software features directly. The biggest disadvantage comes at the price of rewriting the app for each platform you want it on, which dramatically raises the development cost.

Cross Platform Development

Hybrid/cross-platform development; a much simpler way to creating apps. These frameworks remove a lot of hassle and expense from creating an application. There are two different variants of cross-platform: web view and hybrid.

Web View

Web view is more accessible of the two as it wraps a native app shell around HTML, CSS, and JavaScript for utilisation on the platform you want. This method is the easiest to develop for as you’ll need general web development skills and knowledge.


Compiled hybrid apps are more traditional in nature. Compiled hybrid uses programming languages, such as Java or C#, and compiles them into a native app. This version is geared towards general programmers.


Cross-platform development frameworks are perfect for startups and those with limited resources. It is quickly gaining ground as a viable method of development with the likes of Sony, Microsoft, and Toshiba jumping onboard.

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