Transition From A Product To A Service
We are really witnessing the dawn of a new era for the operating systems we all love! Microsoft is moving to a different kind of software model with Windows 10. A Microsoft developer evangelist noted that Windows 10 would be the “last version of Windows” during the company’s Ignite conference this week, and a follow-up confirmation from an official Microsoft spokesperson revealed that, indeed, updates to Windows after that release would follow an incremental path that would lead to ongoing improvements, instead of splashy, more occasional numbered launches.
This announcement comes hot on the heels of another startling announcement in January that Windows 10 be will be available as a free upgrade to Windows 7 and Windows 8.1 users.In doing this, is delivering on it’s vision for Windows as a service, not just an operating system. A big part of that is Microsoft’s new commitment to keep devices consistently updated throughout the “supported lifetime for the device.” It sounds like that means those upgrading from Microsoft’s older versions of Windows will consistently receive updates to keep it as up-to-date as possible.
From a revenue perspective, this is also a game-changer as the Windows Operating platform as been Microsoft’s cash-cow for many years, but now it looks that Microsoft in the long-term is looking to its pool of subscription based cloud services like Azure and Office 365 to contribute more to its revenue base going forward.
A useful case study of Adobe shows that Adobe through its Creative Cloud model sees subscribers pay a monthly fee in exchange for access to Adobe’s flagship products like Photoshop and Illustrator which constantly receive free updates and also in addition receive supporting services free cloud storage. Hence it remains to be seen how Microsoft will shape its new offering for Windows as a service. Does this development excite you?