We’ve entered a fortuitous time to be involved in the digital marketing space. Almost half of the global population now has access to the internet, the way consumers consume content is rapidly evolving, and with that comes an exciting array of challenges and opportunities. This post specifically focuses on the trends that lay ahead for content marketers and the role they play within an organization. Having a concrete understanding of upcoming trends is important in laying the foundation for defining the content goals within an organization and deciding where resources should be allocated.
- Trend 1: Competition to gain consumers’ attention will increase
- Trend 2: Determining the key metrics to measure content’s success will be more important
- Trend 3: Increased interest in content integration (content will be produced for multiple channels)
- Trend 4: Experimentation with content in new mediums
More details on The Moz Blog